Welcome to DIY Music, the driving force behind DIY Magazine, a powerhouse in independent music discovery based in London. We don’t just put brands in front of audiences — we connect them to culture. With over 1 million music fans worldwide and a reputation for breaking new artists, DIY is one of the UK’s leading independent music discovery platforms. We create authentic brand partnerships that resonate with Gen Z and Millennial audiences by blending editorial storytelling, live event activations, and multimedia content. For advertisers, that means a ready-made pathway to deliver campaigns that are not only seen, but truly felt by fans.
Read about the benefits of music partnerships and download our introduction to DIY – Bringing music alive partnership information pack.
Our Commitment:
DIY Music stands at the forefront of music marketing, offering unparalleled media brand partnership and sponsorship agency services. Specializing in music and artist collaborations, we cater to companies, brands, record labels, festivals, and artists alike. As the proud publisher of DIY Music Magazine, we have over two decades of expertise in curating unique editorial content, live event experiences, music activations, and advertising that elevate the synergy between brands, bands, and fans.
Breaking New Artists:
Benefit from our strong relationships within the music industry spanning more than a decade, positioning us at the forefront of breaking new artists. We unravel the complexities of working with artists, managing relationships, and playing an instrumental role in building their careers.
DIY music itself has built up a contact base of almost 10,000 music industry through networking and showcase events.
Diverse Musical Remit:
While initially focused on Indie Alternative, DIY has evolved to cover a diverse range of artists and genres across various platforms. Our commitment to broadening musical horizons year on year is unwavering.
Comprehensive Content Delivery:
Our editorial and multimedia content team offers a spectrum of content, from in-depth interviews to short-form social media videos, tailored for each channel. Whether it’s advertorials, video sessions, live stages at festivals, or podcasts, our team seamlessly integrates product placement for optimal exposure.
Reporting:
DIY’s project management team will provide full and transparent reporting throughout the campaign.
Strategic Partnerships:
Over the years, we’ve had the privilege of collaborating with renowned brands such as Dr. Martens, Jack Daniel’s, House of Vans, Estrella Galicia, Jägermeister, Hyundai, FREENOW, Spotify, Super Bock, BOSS/Roland, Marshall, Focusrite, and many more.
DIY brings music alive — for fans, for artists, and for brands. We connect culture and commerce in a way that feels authentic, creative, and is measurable.
Educational Initiatives:
Beyond artist support, DIY has become a voice for the “Do It Yourself” generation, hosting music industry education events to strengthen our cultural position within this generation.
Explore Our Offerings:
Discover our bespoke content packages encompassing advertising, music sponsorships, advertorials, live and virtual experiences and events, and educational programs.
Download our marketing and media packs tailored for various needs, including DIY music brand pack. DIY 2025 international or UK festival pack. DIY magazine ad pack. Music Export agencies. DIY live events and Fashion partnerships, and the DIY podcast series – Before they knew better.
For a comprehensive overview of our capabilities, download our credentials here.
Stay Informed:
Subscribe to our newsletter to stay updated on advertising, partnerships, and collaborations within the artist and music industry.
DIY is an ambassador to humanitarian charity Music Saves UA
Music Saves UA is a non-profit fundraising initiative created by Ukrainian Association of Music Events to provide immediate humanitarian help to those who need it most right now in Ukraine, as well as to support the national musical product as a means of countering hostile propaganda through music. Find out more about our involvement and our visit to Ukraine and how to get involved.
Please help distribute the information flyer to your own networks
If you’d like more information on how to help, visit their website https://musicsavesua.com/