In light of the past year’s restrictions on live events and activations, DIY found itself in an innovative new digital space, where it could offer up quick turnaround events in a virtual space. Discover some of our fully virtual campaigns below.
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Case Studies
DIY supports independent venues as part of its FREENOW:MVT partnership
Our new video series – in association with FREE NOW and Music Venue Trust – invites artists to chat with venue owners and managers about their experiences. https://www.youtube.com/watch?v=k7L8W9lbomo&t=1s DIY are launching new short video series where we invite a handful of artists to sit down …
DIY joins the “Meet the tastemakers” at AIM and Downtown Music New York Music Month on line conferences.
DIY will be taking part in Meet the Tastemakers sessions As part of our continued commitment to music education and artist career development, DIY is looking forward to taking part in AIM's initiative Future Independents. It's Association of Independent Music (AIM) all-day online conference for emerging artists, labels …
DIY teams up with SyncVault and Blackstar for DIY Alive partnership sessions
DIY live sessions – recorded in store, in the studio or at a venue – are an engaging way to reach audiences in a simple but effective fashion as a standalone campaign or part of a wider music brand partnership. Quick to turnaround and ideal …
state 51 continues video partnership for second year with DIY Hello 2022 acts
https://youtu.be/FQeNUQbrN8Q Following the success of the 2021 initiative during the pandemic to do a video streaming version of the Hello New Year series, for the second year running, DIY have teamed up with independent record label, distributor and creative agency The state51 Conspiracy for Hello …
DIY Magazine launches “DIY In Deep” , a new monthly online cover feature
DIY has always been known for its in depth editorial bringing artist insights, often exclusive, to fans, building stronger relationships that in turn cement the importance of the 1m+ DIY community and brand in their lives. In the frenetic, often daily, news driven "release" cycle …
DIY celebrate The Strokes 20th ‘Is this it’ anniversary with YouTube event
Landing on 30th July 2001, The Strokes debut ‘Is This It’ remains one of the most iconic albums (cover above) of all time, and to celebrate its 20th anniversary, DIY decided to cook up something a bit special. DIY worked with some of their favourite …
DIY x Twitch partnership audiences reach 22,000
Following on from The Vaccines record breaking 22,000 virtual audience from across the globe, the DIY x Twitch There Is Light partnership momentum continued for the latest performance by Orla Gartland. The campaign has been successful in creating a core following of over 7,000 registered …
Indie giants The Vaccines join the line-up to play the DIY x Twitch “There Is Light”
The band will be performing live this Sunday (18th July) from 8pm. As the official media partner, DIY will be using our digital channels to drive a global audience to watch the livestream on Twitch. The series has already featured performances from the likes of …
DIY announced as official media partner to virtual AIM awards 2021
We are delighted to be appointed as official media partner to the AIM awards 2021, taking place virtually on August 25th. Drawing on our credible expertise after working as official media partner to the Hyundai Mercury Prize for the last three years, we will be …
Neck Deep to kick off the UK leg of the DIY x Twitch music partnership – There Is Light
DIY x Twitch livestream event line up The band will be performing this Sunday evening, live from London’s Lafayette – beamed straight to your living room via Twitch. Neck Deep are set to kick off the UK leg of There is Light – the new streaming …
DIY announced as UK media partner to the Wasserman Music and interactive livestreaming service Twitch initiative
Wasserman Music, a division of Wasserman, and interactive livestreaming service Twitch have partnered to launch There is Light, an indie music discovery channel and concert series. There is Light will present 20 live concerts from prominent, independent music venues in the U.S. and U.K., starting …
SXSW online opens up British Music Embassy performances to non ticket holders
Pheobe Green played the British Music Embassy @SXSW online 2021 DIY, as official media partner to the British Music Embassy @SXSW online, is delighted to announce that 28 of the tracks performed by top UK emerging artists during the festival are being released over the next …
DIY reviews the British Music Embassy artists at SXSW 2021, and the best of the rest from other performances at the online festival.
Not only was DIY Music official media partner to the British Music Embassy for the 6th year in a row, but DIY magazine's team were also scouring the stages for the best of the rest. Squid @SXSW 2021 Having already developed the reputation for showcasing …
TuneCore partners with DIY Magazine and Bandsintown to launch #IndependentAF campaign in the UK
Leading independent digital music company, TuneCore, has partnered with UK music publication DIY Magazine and #1 concert discovery platform Bandsintown to launch #IndependentAF in the UK. The artist-led campaign kicks off March 2 on Instagram (@tunecore.uk) with a series of daily artist showcases from 24 …
DIY supports Bus-tival to raise money for NHS
Back in April 2020, as the pandemic was taking hold, DIY partnered a virtual event that saw a whole host of artists perform live on Vans For Bands’ Facebook page for an incredibly good cause: to raise money for their new initiative, which saw their …