DIY Live events

Yard Act headline DIY Class of 2022 supported by House of Vans, Marshall, Super Bock, BIMM

DIY is passionate about music – past, present and future. We put artists across the spectrum at the core of everything we do, making space for talent of all sizes and statuses. We have built a 1m+ tastemaker community who share our passion for music discovery.

We don’t just support young artists through our fiercely independent editorial pages, but across online, social media and onto the live stage at our own events like DIY Alive festival, and through our presence at client festivals and showcases in the UK, and increasingly overseas.

This is rapidly evolving into our own style of wider education for industry hopefuls integrated into our live events or bespoke events with brands like Roland/BOSS.

Please download an introduction to the range of opportunities we can deliver for brands looking to support the artist journey, and engage and build brand equity through unique and exciting content with our 1m+ following.

DIY Alive festival

Live music is the lifeblood of the artist’s career path, emotionally and financially, and as such is also an integral part of the service that DIY provides its clients, artists and their fans. We help young artists get their first steps on the live stage through our own bespoke events – Hello and “DIY Class of” annually, and then music discovery grass roots activations for supportive brands like Jägermeister Musik and Jack Daniels and Son Estrella Galicia. We co-curate stages and media partner key showcase festivals like SXSW, Reeperbahn and The Great Escape and have had DIY stages at festivals like Live at Leeds.

Dream Wife perform at DIY stage at Live at Leeds: In the Park

We’ve done album launch parties and even taken a tour bus around Europe with Dr.Martens. Most recently we have teamed up with promoters in NYC to help artists launch into the US and supported in stores for Fred Perry.

As we grow we have begun to scale up our regional events UK wide with the new DIY Now&Next Tour in partnership with leading promoter Kilimanjaro.

DIY Now&Next Tour was a UK wide sell out

If you’d like to get involved in sponsorship of our DIY Live programme take a look at our deck here

You can keep up to date with all our live music brand partnership news when you subscribe to our newsletter, or download our DIY music brand pack.

Case Studies

More and more European festivals sign up to help support Music Saves Ukraine, but not from the UK.
The festival summer in Europe is coming to an end. In the third year of the full-scale invasion, support for Ukraine in the European music industry remains high, and more and more European festivals are joining in to help by directing their social action and …
Reeperbahn Festival continues to deliver for Europe while keeping an eye on the future
Spielbudenplatz provides an ideal location for socializing and relaxing at the heart of the festival This was DIY’s 9th year of media partnership with Reeperbahn, over which time the Hamburg festival (now in its 19th year) has established itself as one of the foremost conference …
DIY spotlights Northern artists on the red carpet at the Mercury Prize 2024
With the past decade of Mercury Prize winners having unanimously hailed from London (the last non-London winner was Scotland's Young Fathers, back in 2014), ahead of this year's prize DIY caught up with English Teacher, Nia Archives and Corinne Bailey Rae – an all-Northern trio …
DIY appointed to capture a whole new experience at The Long Road Festival
The UK’s ultimate destination for country, Americana and roots music and culture The Long Road, celebrated its biggest year yet with a bank holiday weekend packed with moments to remember. RUSSELL DICKERSON BRINGS 3-DAY PARTY TO A BLAZING FINISH From Friday 23rd to Sunday 25th August, Leicestershire’s …
Positivus Festival is an example of what can be achieved for good against all the odds – past and present.
Jason Derulo's outstanding routine brings the two day Positivus festival to a close Your first impression of the beautiful Latvian capital Riga, is that it’s a thriving European capital, both steeped in history, and boasting a young vibrant, modern and welcoming society. Your second is …
DIY highlight some of the more established acts that never fail to impress at Glastonbury festival
Glastonbury 2024 Photos: Emma Swann While the Pyramid stage saw  Dua Lipa (revisit our feature on her rise so far here), SZA and Coldplay  take on the headline slots, we took our hats off to emo-pop icon Avril Lavigne and the Legends Slot’s Shania Twain, …
DIY celebrates a year of exceptional female talent at Glastonbury 2024
Glastonbury 2024 Photos: Emma Swann While Dua Lipa graduated to headline the iconic Pyramid Stage for the first time,  the crowds had some good old fashioned fun to Cyndi Lauper and many were treated to a series of firsts with Pyramid headliner SZA, emo-pop icon …
DIY magazine 2024 audience and brands research survey results
We can now share our latest audience research findings with you (please click on this link to download), which very much confirms our music discovery and tastemaker positioning in the marketing and media market, as well as a growing recognition and use of our cross …