Music Brand partnerships

Throughout DIY’s history, we have strived to work with brands who share the same ethos. We not only aim to put artists and fans first, but work to showcase brands in the most authentic way possible. Our partnerships are not just about selling a product; they’re about developing a genuine, engaging connection between consumer and brand. 

DIY Music brand partnership showreel

We create content that demonstrates an example of how  brands can reach their audience through positive, nostalgic and euphoric experiences that reconnect the world through their love of music. Essentially ensuring a positive sentiment around their brand through their alignment with music and feel-good content.

Over the years, we’ve been lucky enough to do just this with the likes of Dr. Martens, Jack Daniel’s, House of Vans, Jägermeister, Hyundai, Spotify, Super bock, BOSS/Roland , Marshall and many more.

Discover some of our most important campaigns below.

You can also download our partnerships credentials pack here

You can keep up to date with all our music brand partnership news when you subscribe to our newsletter.

Case Studies

Can Brand Music Partnerships deliver ROI?
We at DIY believe we can and do. We've just released our new brand deck with examples of who we’ve worked with spanning fashion, beverage, tech, and music education and equipment among others. https://youtu.be/84D4TNcxITI Super Bock, the premium Portuguese lager, uses DIY music brand partnerships …
DIY Now&Next Tour connects with core fans across the UK
Tour Headliner Lynks stuns with outrageous costume and dance show Pictures by Bridie Florence From Glasgow to Brighton, via Newcastle, Leeds Birmingham and Bristol, the inaugural DIY Now&Next tour demonstrated the strength of the DIY (media/marketing) and Kilimanjaro (promoter/ticketing/local representatives) partnership which received overwhelming response …
DIY Hello 2023 partnership with FairSound gives vinyl opportunity to artists
DIY’s annual Hello gigs run for four days in January every year Hopefully by now, you’ll be aware of DIY’s annual Hello… series at London’s Old Blue Last: four gigs dotted throughout January, that aim to navigate industry and music fans through the maelstrom of …
DIY ends off an exciting year with the support of Focusrite, BIMM, Marshall and Super Bock for its DIY class of 2023 campaign
Dream Wife to headline DIY Class of 2023 launch event We’ve had a week’s worth of advent calendar chocolates, the fairy lights are up and it feels like we’re all finally getting into the festive spirit! And so what better way to round off the …
Lynks to headline the new DIY Now & Next Tour, DIY visits M For Montreal, plus new music partnerships with Focusrite & The Great Escape
All the latest brand and music partnership with DIY music magazine this week. DIY launches the new DIY Now & Next Tour with Kilimanjaro DIY is taking Lynks and Vlure on tour in 2023 Ever since Lynks saw off our Hello 2020 live series with a bang …
Estrella Galicia shows commitment to music, food, sustainability and great beer at their recent London event
Son Estrella Galicia (the premium beer's music brand) returned to London's Hackney venue Paper Dress Vintage for a second time this year for an exciting taste of Spanish nightlife. London's Paper Dress Vintage hosted the Son Estrella Galicia event Multi media platform DIY magazine were …
FREENOW, Groover, Roland/BOSS, Converse and Jaegermeister choose DIY for marketing campaigns
DIY is becoming a key platform for brands to connect with audiences through artists. The 2022 Mercury Prize with FREE NOW exceeds expectations LONDON, ENGLAND – OCTOBER 18: The 2022 Mercury Prize with FREE NOW at the Eventim Apollo, London on 18 October, 2022 in …
DIY AND BOSS ARE TEAMING UP FOR FREE EVENT “IN THE LOOP” – EXPLORING THE ART OF LOOPING
DIY Magazine , BOSS loop stations and Roland Europe team up for masterclass event partnership DIY and BOSS teamed up for one-off event In The Loop , exploring the art of looping! It took place at Studio9294 in Hackney Wick and the day will featured …
DIY supports new music forum Anadalucia Pro and Spanish emerging artists through the Spanish Wave initiative
DIY is delighted to attend the International Music Industry Forum in Southern Europe, where international and local professionals will meet with artists and future professionals in beautiful Málaga before Andalucia BIG festival. ​ The event will include two days of networking and TED talks, panels, …
FREE NOW kick off Music Venues Trust support with intimate gig at Peckham Audio
Public Sector Broadcasting take to the stage at Peckham Audio Working with the new Mercury Prize sponsor FREE NOW, as brokered by Big group, DIY will be embracing the brand’s commitment to supporting small British venues and emerging music artists, not just through the Mercury Prize …
Big group, on behalf of FREE NOW, appoints DIY as a media partner to the 2022 Mercury Prize with FREE NOW
2022 sees the Mercury's with a new sponsor – FREE NOW Working with the new sponsor FREE NOW, as brokered by Big group, DIY will be embracing the brand’s commitment to supporting small British venues and emerging music artists, not just through the Mercury Prize …
SON Estrella Galicia returns to the UK with music partnership with Paper Dress Vintage
SON ESTRELLA GALICIA IS THE MUSICAL ARM OF THE FAMILYOWNED, INDEPENDENT ESTRELLA GALICIA BEER BRAND  DIY has not had the opportunity to meet up with the SON Estrella Galicia international and music team since they sponsored The DIY Class of 2019 at House of Vans, …
DIY Alive Festival thanks its sponsors and partners for a memorable inaugural event
https://youtu.be/RJKmm4xlV6g Headliner Shame crowd surfing as the finale of Saturday night. When we announced DIY's inaugural music discovery festival back in December 2021, we were immediately hit by the Omnicrom virus clamp down and all publicity had to cease! With the April date set in …
DIY teams up with SyncVault and Blackstar for DIY Alive partnership sessions
DIY live sessions – recorded in store, in the studio or at a venue – are an engaging way to reach audiences in a simple but effective fashion as a standalone campaign or part of a wider music brand partnership. Quick to turnaround and ideal …
Relive the DIY Class of 2022 show as inaugural postponed tour sells out
DIY Class of 2022 tour sells out For the past 10 years, DIY’s annual Hello… series in January has offered an opportunity for Neu-level bands to play to a busy crowd at a pivotal pre-festival time in the calendar. Historically taking place at the Old …