Throughout DIY’s history, we have strived to work with brands who share the same ethos. We not only aim to put artists and fans first, but work to showcase brands in the most authentic way possible. Our partnerships are not just about selling a product; they’re about developing a genuine, engaging connection between consumer and brand.
We create content that demonstrates an example of how brands can reach their audience through positive, nostalgic and euphoric experiences that reconnect the world through their love of music. Essentially ensuring a positive sentiment around their brand through their alignment with music and feel-good content.
Over the years, we’ve been lucky enough to do just this with the likes of Dr. Martens, Jack Daniel’s, House of Vans, Jägermeister, Hyundai, Spotify, Super bock, BOSS/Roland , Marshall and many more.
Discover some of our most important campaigns below.
You can also download our partnerships credentials pack here
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Case Studies
Prima Queen and Shanghai Baby showcase at the latest Estrella Galicia brand building show.
Prima Queen headline the September Estrella Galicia show. In partnership with DIY magazine, for those in the know, these events are fast becoming some of the most anticipated gigs in London. Bridging the gap between this capital and Madrid, the current series of gigs hosted …
From Billy’s Cafe in Bethnall Green, East London to the TOWN festival in Sao Paulo, Brazil, it’s all in a week’s work for DIY.
In a single week, DIY has been supporting artists, labels and management, promoters and festivals and supportive music brands to help the careers of artists through its media and marketing skills to reach new audiences around the world. DIY was invited to discover the inaugural …
Focusrite chooses DIY partnership for Scarlett 4th generation global launch
The Scarlett audio interfaces are the start point for millions of young artists recording their music, often from their bedroom right the way through to professional studio quality sound. The new 4th Gen range features the Solo, 2i2, 4i4, Solo Studio, and 2i2 Studio, offering …
DIY supports independent venues as part of its FREENOW:MVT partnership
Our new video series – in association with FREE NOW and Music Venue Trust – invites artists to chat with venue owners and managers about their experiences. https://www.youtube.com/watch?v=k7L8W9lbomo&t=1s DIY are launching new short video series where we invite a handful of artists to sit down …
Son Estrella Galicia returns to London for a third night of music, food, sustainability and great beer
Son Estella Galicia is an experience not to be missed. DIY music magazine continues its media partnership with Son Estrella Galicia For the third night of the their, and DIY magazine's partnership, SON Estrella Galicia, the music arm of Spain’s finest beer purveyors and Hackney’s …
DIY builds relationship further with Super Bock European festival strategy
DIY pan European festival partnership with Super Bock Super Bock, the best-selling Portuguese beer in the world, has already reached more than 50 countries, mainly through its premium lager Super Bock brand. It has a long history of supporting emerging artists and promoting live music …
DIY partners Spotify in Our Generation playlist IRL event.
Meet Holly Humberstone, LoveJoy and Thomas Headon – the New Wave of Artists Headlining Spotify’s ‘Our Generation’ Pop-Up Spotify are set to bring their Our Generation playlist to life later this month. with a series of workshops, performances, and opportunities for fans to get closer …
Can Brand Music Partnerships deliver ROI?
We at DIY believe we can and do. We've just released our new brand deck with examples of who we’ve worked with spanning fashion, beverage, tech, and music education and equipment among others. https://youtu.be/84D4TNcxITI Super Bock, the premium Portuguese lager, uses DIY music brand partnerships …
DIY Now&Next Tour connects with core fans across the UK
Tour Headliner Lynks stuns with outrageous costume and dance show Pictures by Bridie Florence From Glasgow to Brighton, via Newcastle, Leeds Birmingham and Bristol, the inaugural DIY Now&Next tour demonstrated the strength of the DIY (media/marketing) and Kilimanjaro (promoter/ticketing/local representatives) partnership which received overwhelming response …
DIY Hello 2023 partnership with FairSound gives vinyl opportunity to artists
DIY’s annual Hello gigs run for four days in January every year Hopefully by now, you’ll be aware of DIY’s annual Hello… series at London’s Old Blue Last: four gigs dotted throughout January, that aim to navigate industry and music fans through the maelstrom of …
DIY ends off an exciting year with the support of Focusrite, BIMM, Marshall and Super Bock for its DIY class of 2023 campaign
Dream Wife to headline DIY Class of 2023 launch event We’ve had a week’s worth of advent calendar chocolates, the fairy lights are up and it feels like we’re all finally getting into the festive spirit! And so what better way to round off the …
Lynks to headline the new DIY Now & Next Tour, DIY visits M For Montreal, plus new music partnerships with Focusrite & The Great Escape
All the latest brand and music partnership with DIY music magazine this week. DIY launches the new DIY Now & Next Tour with Kilimanjaro DIY is taking Lynks and Vlure on tour in 2023 Ever since Lynks saw off our Hello 2020 live series with a bang …
Estrella Galicia shows commitment to music, food, sustainability and great beer at their recent London event
Son Estrella Galicia (the premium beer's music brand) returned to London's Hackney venue Paper Dress Vintage for a second time this year for an exciting taste of Spanish nightlife. London's Paper Dress Vintage hosted the Son Estrella Galicia event Multi media platform DIY magazine were …
FREENOW, Groover, Roland/BOSS, Converse and Jaegermeister choose DIY for marketing campaigns
DIY is becoming a key platform for brands to connect with audiences through artists. The 2022 Mercury Prize with FREE NOW exceeds expectations LONDON, ENGLAND – OCTOBER 18: The 2022 Mercury Prize with FREE NOW at the Eventim Apollo, London on 18 October, 2022 in …
DIY AND BOSS ARE TEAMING UP FOR FREE EVENT “IN THE LOOP” – EXPLORING THE ART OF LOOPING
DIY Magazine , BOSS loop stations and Roland Europe team up for masterclass event partnership DIY and BOSS teamed up for one-off event In The Loop , exploring the art of looping! It took place at Studio9294 in Hackney Wick and the day will featured …