Music Brand partnerships

At DIY Music, our commitment to collaboration goes beyond business—it’s about fostering authentic connections. Throughout our history, we’ve dedicated ourselves to working with brands that align with our ethos. We prioritize putting artists and fans first, aiming to showcase brands in the most genuine and authentic light possible.

Our partnerships transcend mere product promotion; they are a journey toward cultivating real, engaging connections between consumers and brands.

At DIY, we believe in the power of storytelling and strive to represent brands in a way that resonates with our audience.

Join us in creating meaningful connections that go beyond transactions, where your brand becomes a part of an authentic and engaging narrative in the world of music.

DIY Music brand partnership showreel

Our Approach:

  1. Annual Flagship Events: Join us for our annual DIY events, such as the Class of 2024 campaign, where we craft bespoke opportunities for brands to engage with their audience in unique and memorable ways.
  2. Versatile Content Creation: Our editorial and multimedia content team is adept at producing a spectrum of content, from long-form, in-depth interviews to short-form social media videos, tailored for each channel to maximize reach and resonance.
  3. Live Festival Experiences: Dive into the DIY Alive festival, sponsored by esteemed partners like Dr. Martens, Brixton Brewery, Vevo, SyncVault, Family in Music, BIMM Music Institute, and Blackstar. From advertorials to video sessions to live stages at festival-sized events, we seamlessly integrate product placement into each opportunity.
  4. Transparent Project Management: DIY’s project management team ensures a seamless experience, providing full and transparent reporting throughout the campaign. Stay informed about the impact of your brand collaboration every step of the way.

DIY Alive festival sponsored by Dr. Martens, Brixton Brewery, Vevo, SyncVault, Family in Music, BIMM Music Institute and Blackstar

Over the years, we’ve been lucky enough to do just this with the likes of Dr. Martens, Jack Daniel’s, House of Vans, Jägermeister, Hyundai, FREENOW, Spotify, Super bock, BOSS/Roland , Marshall , Focusrite and many more.

Partner with DIY Music to create memorable experiences, foster genuine connections, and amplify your brand through the universal language of music.

Discover some of our most important campaigns below.

You can also download our partnerships credentials pack here

You can keep up to date with all our music brand partnership news when you subscribe to our newsletter.

Case Studies

BIMM Music Institute, Focusrite, Marshall and Superbock sponsor DIY Class of 2024
We are delighted to confirm our returning DIY Class of 2024 sponsors of this important new music annual campaign, which has become a key date in the music calendar. Some of whom have been giving DIY their support through sponsorship for over five years with …
DIY overcomes the January blues with the Hello 2024 gigs supported by independent music house state51
2024 is lining up to be a stellar year for DIY Magazine's music live event programme, with the DIY Now&Next tour 2024 edition, headlined by Hot Wax and Big Special around the UK, already on sale. ANTONY SZMIEREK, SHELF LIVES, HOME COUNTIES & MORE TO …
DIY magazine’s new podcast series – “Before they knew better” – hits 15000 target with first series
Before they knew better – the new music podcast series from DIY magazine In October 2023 DIY launched an innovative new podcast series, extending their reach even further beyond their already 1m+ strong following by launching a new channel through which our followers can discover …
Prima Queen and Shanghai Baby showcase at the latest Estrella Galicia brand building show.
Prima Queen headline the September Estrella Galicia show. In partnership with DIY magazine, for those in the know, these events are fast becoming some of the most anticipated gigs in London. Bridging the gap between this capital and Madrid, the current series of gigs hosted …
From Billy’s Cafe in Bethnall Green, East London to the TOWN festival in Sao Paulo, Brazil, it’s all in a week’s work for DIY.
In a single week, DIY has been supporting artists, labels and management, promoters and festivals and supportive music brands to help the careers of artists through its media and marketing skills to reach new audiences around the world. DIY was invited to discover the inaugural …
Focusrite chooses DIY partnership for Scarlett 4th generation global launch
The Scarlett audio interfaces are the start point for millions of young artists recording their music, often from their bedroom right the way through to professional studio quality sound. The new 4th Gen range features the Solo, 2i2, 4i4, Solo Studio, and 2i2 Studio, offering …
DIY supports independent venues as part of its FREENOW:MVT partnership
Our new video series – in association with FREE NOW and Music Venue Trust – invites artists to chat with venue owners and managers about their experiences. https://www.youtube.com/watch?v=k7L8W9lbomo&t=1s  DIY are launching new short video series where we invite a handful of artists to sit down …
Son Estrella Galicia returns to London for a third night of music, food, sustainability and great beer
Son Estella Galicia is an experience not to be missed. DIY music magazine continues its media partnership with Son Estrella Galicia For the third night of the their, and DIY magazine's partnership, SON Estrella Galicia, the music arm of Spain’s finest beer purveyors and Hackney’s …
DIY builds relationship further with Super Bock European festival strategy
DIY pan European festival partnership with Super Bock Super Bock, the best-selling Portuguese beer in the world, has already reached more than 50 countries, mainly through its premium lager Super Bock brand. It has a long history of supporting emerging artists and promoting live music …
DIY partners Spotify in Our Generation playlist IRL event.
Meet Holly Humberstone, LoveJoy and Thomas Headon – the New Wave of Artists Headlining Spotify’s ‘Our Generation’ Pop-Up Spotify are set to bring their Our Generation playlist to life later this month. with a series of workshops, performances, and opportunities for fans to get closer …
Can Brand Music Partnerships deliver ROI?
We at DIY believe we can and do. We've just released our new brand deck with examples of who we’ve worked with spanning fashion, beverage, tech, and music education and equipment among others. https://youtu.be/84D4TNcxITI Super Bock, the premium Portuguese lager, uses DIY music brand partnerships …
DIY Now&Next Tour connects with core fans across the UK
Tour Headliner Lynks stuns with outrageous costume and dance show Pictures by Bridie Florence From Glasgow to Brighton, via Newcastle, Leeds Birmingham and Bristol, the inaugural DIY Now&Next tour demonstrated the strength of the DIY (media/marketing) and Kilimanjaro (promoter/ticketing/local representatives) partnership which received overwhelming response …
DIY Hello 2023 partnership with FairSound gives vinyl opportunity to artists
DIY’s annual Hello gigs run for four days in January every year Hopefully by now, you’ll be aware of DIY’s annual Hello… series at London’s Old Blue Last: four gigs dotted throughout January, that aim to navigate industry and music fans through the maelstrom of …
DIY ends off an exciting year with the support of Focusrite, BIMM, Marshall and Super Bock for its DIY class of 2023 campaign
Dream Wife to headline DIY Class of 2023 launch event We’ve had a week’s worth of advent calendar chocolates, the fairy lights are up and it feels like we’re all finally getting into the festive spirit! And so what better way to round off the …
Lynks to headline the new DIY Now & Next Tour, DIY visits M For Montreal, plus new music partnerships with Focusrite & The Great Escape
All the latest brand and music partnership with DIY music magazine this week. DIY launches the new DIY Now & Next Tour with Kilimanjaro DIY is taking Lynks and Vlure on tour in 2023 Ever since Lynks saw off our Hello 2020 live series with a bang …