DIY has always had a strong and fast growing foothold with US audiences because of our close relationships with US music industry and artists.
Our US audience accounts for over 25% of our overall monthly unique users online, while three of our top cities on Facebook are major US music cities.
Over the last six years we have partnered with the British Music Embassy at SXSW to showcase the UK’s emerging artists, as well being media partner to SXSW itself, reporting daily to our 1m+ global audience. More recently we have partnered and had stages at NYC’s New Colossus Festival, helped launch Reeperbahn Festival’s New York edition, co-promoted gigs with Adhoc and Alt-Citizen, and curated and managed in stores for Fred Perry fashion brand.
We continue to build relationships with the US independent labels to help promote their artist both in the US and overseas.
Case Studies
Lynks to headline the new DIY Now & Next Tour, DIY visits M For Montreal, plus new music partnerships with Focusrite & The Great Escape
All the latest brand and music partnership with DIY music magazine this week. DIY launches the new DIY Now & Next Tour with Kilimanjaro DIY is taking Lynks and Vlure on tour in 2023 Ever since Lynks saw off our Hello 2020 live series with a bang …
It might be cold but it’s very cool at M for Montreal
Landing in a snow storm (and the plane having to stop to let the snow plough through) was soon eclipsed by the warm welcome afforded to delegates and artists at this relatively unexplored showcase and networking festival by the UK and European music industry. Welcome …
Jack White pushes US and international magazine subscription to record levels
Jack White is DIY June 2022 magazine cover star For as long as DIY has existed, we’ve had a bit of a bucket list – a small contingent of artists we’ve always dreamed of being able to put on the cover. That’s right – we …
DIY takes SXSW 2022 by storm with UK music, festival and label partnerships
The new Cedar Steet Courtyard venue in Austin Texas at SXSW that hosted the British Music Embassy for seven days of UK artists showcases and international networking. In a unique year, post a two year pandemic ridden absence, SXSW led the return of live showcase …
DIY return to SXSW once again as official media partner to the British Music Embassy
After a year away and a year online, we are delighted to announce that The British Music Embassy, SXSW’s venue for break-out UK music stars, today can confirm its line-up for 2022 of the best new British music. BBC and DIY tipped artists Priya Ragu …
Courtney Barnett is DIY’s November cover star
We’re thrilled to welcome her to the cover of DIY! For her first appearance as one of our cover stars, we reconvened with the Aussie singer-songwriter in California’s Joshua Tree to discover exactly what led to her new record – and, perhaps, mantra – ‘Things …
DIY announced as UK media partner to the Wasserman Music and interactive livestreaming service Twitch initiative
Wasserman Music, a division of Wasserman, and interactive livestreaming service Twitch have partnered to launch There is Light, an indie music discovery channel and concert series. There is Light will present 20 live concerts from prominent, independent music venues in the U.S. and U.K., starting …
SXSW online opens up British Music Embassy performances to non ticket holders
Pheobe Green played the British Music Embassy @SXSW online 2021 DIY, as official media partner to the British Music Embassy @SXSW online, is delighted to announce that 28 of the tracks performed by top UK emerging artists during the festival are being released over the next …
DIY reviews the British Music Embassy artists at SXSW 2021, and the best of the rest from other performances at the online festival.
Not only was DIY Music official media partner to the British Music Embassy for the 6th year in a row, but DIY magazine's team were also scouring the stages for the best of the rest. Squid @SXSW 2021 Having already developed the reputation for showcasing …
DIY to media partner the British Music Embassy for SXSW Online 2021
"For 15 years, the global industry has been able to rely on the British Music Embassy to discover what's next in British Music at SXSW."James Minor, Head of Music Festival at SXS DIY has been confirmed as the media partner of the British Music Embassy, …