In partnership with MDSG, the specialist travel, music tourism and leisure agency, the campaign will kick off with a VIP Texas showcase in London’s Soho to join Travel Texas, partners and special guests for an intimate celebration of Texan music, fashion and food.
The event will take place in the historic heart of London’s music scene, at the iconic Lower Third on Denmark Street.
As well as Texan-inspired food (they take their BBQ very seriously, after all), there’ll be live performances from Austin artist Scott Strickland and Waco-born musician Jarrod Dickenson to give a sense of the rich and diverse music scenes of the state, as well as a chance to discover exactly what Travel Texas and their partners – including Visit Arlington, Visit Austin, Visit Fredericksburg, Visit Grapevine, Visit Houston, Visit Lubbock and Wildcatter Ranch – can offer if you’re planning a visit to the States anytime soon.
Fancy discovering all the Lone State has to offer? DIY have secured a limited supply of VIP guest list tickets exclusively for our followers, so all you have to do is go over to DIY magazine to enter the ballot and be in with a chance of winning.
The campaign will run across the summer with a roll out of activations.
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