Jägermeister Musik brand partnership
Jägermeister Curtain Call is a music programme that DIY has been running with Jäger for five years. Three DIY artists are selected each year and DIY are works with them over a six-month timeline, during which time the band must:
- Select a song of their choice which the programme will fund the studio recording.
- Perform a short live set on Soho radio, an independent station based in London, which is live-streamed on Facebook to DIY’s audience. Their recording is then cut onto a vinyl and given to the artists.
- Playing the DIY JCC stage in the Jägerhaus stage at All Points East, a high profile day festival in London
- Premiere the single release at a live show for each artist in their respective hometown
Each phase was filmed and reported on to create continuous story content across six months with consistent creative
Jäger Curtain Call x DIY at The JägerHaus 2019 – #JagerCurtainCall 38,000 views