Following the success of the 2021 initiative during the pandemic to do a video streaming version of the Hello New Year series, for the second year running, DIY have teamed up with independent record label, distributor and creative agency The state51 Conspiracy for Hello 2022. This continued the partnership to create a series of streamed live performances on You Tube, behind the scenes and interview footage to promote some of the best new UK artists of the moment, who at last were able to perform live for the DIY Hello 2022 shows at London’s Old Blue Last.
This unique content was premiered across the month of February, hosted and cross promoted on both DIY and State51 You Tube channels, streaming showcase music from brilliant new artists, including Grandmas House, Porij, Nuha Ruby and more.
For more example of virtual partnerships check out https://diymusicgroup.com/diy-virtual-events/