DIY takes SXSW 2022 by storm with UK music, festival and label partnerships

The new Cedar Steet Courtyard venue in Austin Texas at SXSW that hosted the British Music Embassy for seven days of UK artists showcases and international networking.

In a unique year, post a two year pandemic ridden absence, SXSW led the return of live showcase festivals and industry meet ups.

With some of the most exciting artists of the moment including Yard Act, Self Esteem and Wet Leg, UK artists dominated the event playing to packed out crowds across Austin’s many venues.

Wet Leg, DIY March Cover stars, were undoubtedly the “must see” band of the festival

DIY was once again, in its sixth year of SXSW, media partner to the British Music Embassy alongside industry sponsors including the Department of International Trade, PPL, BPI, AIM, MMF, and Marshall.

Moonchild Sanelly plays the DIY stage at the British Music Embassy showcase at SXSW 2022

Being the first show of the official SXSW music festival, the DIY stage was met with a euphoric welcome as we featured some of the UK’s more recent emerging talent that included Buzzard Buzzard Buzzard, Moonchild Sanelly , CMAT, Strawberry Guy, Nuha Ruby Ra and Gallus.

DIY back yard stage at Augustine on Rainey Street in Austin at SXSW 2022

Equally packed was the one in one out DIY show in the smaller back yard setting of Augustine on the famous Rainey Street stretch of Austin Tx, where Self Esteem, Yard Act and Walt Disco with Priya Ragu, Baby Queen and US guests Gustaf in tow.

DIY work with Marshall Records on artist content campaign at SXSW

DIY provided content curation for Marshall artists during SXSW for use on Marshall channels

With Marshall Records Nova Twins and Gallus performing for the first time at SXSW, DIY were appointed to be their content capture, photography and video team on the ground for use across Marshall channels live from the event and for future artist channel promotion.

If you’d like to work with DIY’s content curation team at festivals to support your artists or would like to raise the profile of your festival through partnerships please get in touch.