DIY supports independent venues as part of its FREENOW:MVT partnership

Our new video series – in association with FREE NOW and Music Venue Trust – invites artists to chat with venue owners and managers about their experiences.

 DIY are launching new short video series where we invite a handful of artists to sit down with the managers and bookers of some of the country’s most beloved independent venues to highlight some of their achievements and challenges, and hear first hand what it’s like to be both an independent artist and an independent venue.

In our first video, Bob Vylan frontman Bobby chose to sit down with Ruby Horton of iconic London venue The 100 Club, after previously performing there back in 2021.

This was followed by  The Big Moon’s Soph Nathan and Celia Archer chatting to Matty Hall, who currently books The Lexington and is the longterm promoter of London club night White Heat.

This video series is brought to you in association with FREE NOW and Music Venue Trust. As well as sponsoring the 2022 Mercury Prize, FREE NOW recently teamed up with Music Venue Trust to provide some well-needed support to Grassroots Music Venues across the country, underwriting 120 gigs through to April 2023.

The programme is part of a the DIY partnership brokered by Big Group marketing agency.

This is another example of long term DIY music brand partnerships supporting emerging artists.

You can also download our partnerships credentials pack here

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