FREENOW, Groover, Roland/BOSS, Converse and Jaegermeister choose DIY for marketing campaigns

DIY is becoming a key platform for brands to connect with audiences through artists.

The 2022 Mercury Prize with FREE NOW exceeds expectations

LONDON, ENGLAND – OCTOBER 18: The 2022 Mercury Prize with FREE NOW at the Eventim Apollo, London on 18 October, 2022 in London, England. (Photo by JM Enternational)

As media partners of FREE NOW, DIY would like to wish huge congratulations to the sponsors, the BPI and big group, who overcame previous challenges to put on an amazing show for the 2022 Mercury Prize with FREE NOW. We’d like to extend that congratulations to Little Simz, who took home the prize for her incredible record ‘Sometimes, I Might Be Introvert’. We are so proud to have been involved in this year’s campaign, and are thrilled to be continuing our partnership with FREE NOW into 2023, as they continue to work alongside Music Venue Trust. Follow the whole 2022 Mercury Prize with FREE NOW campaign on DIY’s dedicated online hub.

DIY’s stage partnership with Groover receives record applications

DIY’s campaign with – the D-I-Y platform for artists to get feedback on their tracks from the music media and industry community – includes a collaborative stage activation at M for Montreal festival, with Groover Obsessions, their artist accelerator programme. Recruiting DIY as media partner, Groover went on to receive over 1,150 applicants from its call-out for artists.DIY will be attending M for Montreal next month so anyone wishing to meet up, please get in touch.

You can sign up for the event here.

Converse employ DIY for music online advertising campaign

Working with media agency Initiative, DIY are running a digtal takeover campaign for 

Converse‘s current CREATE NOW CREATE NEXT campaign.The campaign tag line of ‘Get inspired by the next generation of artists, athletes, musicians and creators. What will you Create Next?’ is perfectly aligned with DIY’s own ethos of supporting young emerging creative talent.

Visit the campaign hub now.

BOSS campaign kicks off with In the Loop showcase

For artists and musicians across the world, looping has completely transformed how they both record and play live. Based around the repetition of a snippet of audio, looping has become a truly innovative tool that allows artists to grow both their sound and their creative horizons, simply through the use of technology.

That’s why we recently teamed up with experts industry BOSS for our In the Loop event, which was designed to explore the art of looping and give aspiring creators a chance to get hands on with some of the key equipment involved. 

While the evening showcase – which took place at Hackney’s Studio 9294 – featured performances from looping pros Jo QuailDr Mix and Chris Woods, the campaign will continue in coming weeks with a full suite of content set to be released. 

Jägermeister launch pop-up ICECOLD supermarket campaign with covert DIY advertising

DIY have recently worked with digital agency Silverdoor on a teaser campaign for Jägermeister UK‘s pop-up ICECOLD supermarket, on London’s Oxford Street. 

The supermarket – which was open to the public on the 13th and 14th October – was an immersive experience offering the chance to enjoy all things Jägermeister; from Jägermeister-branded freezers packed with limited edition ICECOLD Supermarket Original bottles, to further surprises for consumers who choose descend the stairs into the venue’s ‘Freezer Room’.

While the Jägermeister Bar served Ice Cold shots, guest DJs appeared across the two days, plus – for added frosty fun – there was also a supply of Jägermeister ice cream and ice lollies, as well as ICECOLD Supermarkets’ very own line of merch.

Check out more of how we partner brands through our music channels on our brand partnerships page.