Pohoda appoints DIY as festival partner for third year

Pohoda festival returns to Trencin airport in Slovakia on 7th-9th July 2022

Although one of the longest running festival in eastern Europe – now in its 24th year – it was not until 2019 when Pohoda appointed DIY to help launch its international industry profile both as lead country at ESNS and to market to international fans as the line-up began to attract and include an impressive array of strong UK and international artists.

The 2022 line up puts the festival at the very top of the international festival market and DIY will be marketing the event pre, during and post over a six month campaign, with live coverage from the airport across DIY’s social media channels.

2022 line up first announcements

Going back to the start of our relationship, every year, ESNS – also known as Eurosonic Noorderslag – pick one country to quite literally focus on, by inviting a slew of their own artists to play showcases across the fest. In 2019, it came with a twist: there were two focus countries, the Czech Republic and Slovakia.

To help celebrate this union of sorts, DIY teamed up with both countries to create a special edition magazine – aptly titled ‘In Focus’ – to highlight some of the brilliant Czech and Slovakian artists that were performing across the whole of ESNS 2019.

Check out the online edition of In Focus below that was available across ESNS.

If you’d like to know more about DIY’s contract publishing and festival partnerships please get in touch.

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