We threw a very special launch party at London’s infamous boozer The Old Blue Last. That’s not all: they were joined by mates Slowthai, LIFE and Thyla who supported on the night. To join them, fans had to pre-order any album format from Slaves’ official online store to enter the ballot to win a pair of tickets. If they had already pre-ordered the album from the band’s store, they were automatically entered into the ballot.
Post the sell out gig, DIY worked with The Great Escape to promote a special Slaves performance at the showcase festival in the fairground at the end of Brighton Pier, including curating and distributing a one off newspaper to celebrate the event.