Having hosted a number of events in London and, more recently, Brighton (see below), Son Estrella Galicia announced plans for a two day event in the capital this 13/14th June 2024, continuing DIY’s brand partnership since 2022.
Combining live music from buzzy new acts with a celebration of beer culture, street food, and sustainability, ‘Soundhood Hackney’ came to Paper Dress Vintage on 13th June to showcase sets from Sheffield’s Gia Ford, Brighton band Plantoid (who also played Son Estrella Galicia’s recent party at The Albert), and the evening’s headline act, Sworn Virgins.
The following day, meanwhile, saw Cosmorat, Gallus, and bill-toppers DITZ take to the stage at Hackney venue Two Palms, while free-to-access DJ sets from Jawa Jones, Harry James, and Kyri R2 (13th June) and Mondowski and Jeff Higgins (14th June) are also took place throughout the event
Hot on the heels of Son Estrella Galicia’s inaugural Brighton event, Swim Deep headlined the brand’s second Brighton micro-festival, which took place on 15th May, timed to unofficially coincide with the 2024 Great Escape festival. Named “Escape from the Albert”, local bands Currls and Projector were also be at The Prince Albert for another night of beer culture and live music next month.
DIY has been official media partner to the brand, and every event, since the UK launch at Paper Dress Vintage back in 2022, supporting the events and the brand with content curation and cross platform promotion.
Since 2009, SON Estrella Galicia has created events that offer a twist on the traditional concert experience in Spain, Brazil, Portugal and the US. They have since become well established in the London scene with 4 events in the past 18 months at Paper Dress Vintage in Hackney, including high profile performances and attendees including Swim Deep, Los Bitchos, Teleman, Dream Wife, Prima Queen, DEADLETTER and more.
Earlier this year, SON Estrella Galicia expanded their series in the UK and stepped out of the capital for the first time, heading to the Brighton seaside for a sold-out micro-festival featuring acclaimed performances from Panic Shack and Plantoid.
From its inception the family-owned independent beer brand has fostered community roots in Galicia-working with local farmers and suppliers, and giving visibility to the region and its people. This is replicated at their events across the world – working with local vendors, artists, and sustainability projects.
In an age where local venues have never been more important but face mounting barriers towards long-term sustainability, and their capacity to contribute towards environmental issues – the events SON Estrella Galicia put on demonstrate the power in partnerships between like-minded teams.
On the partnership, Victor Mantiñán, Head of Global Music Sponsorship at Estrella Galicia said: “We are delighted to be expanding the SON Estrella Galicia project in the UK, for the second time bringing our micro-festival to a progressive, arts-focused in Brighton ahead of their iconic festival. We are thrilled to be partnering with The Prince Albert once again, engaging with the local community and sharing our passion for music and beer via fantastic artists, beer tastings, and food.”
Estrella Galicia is the flagship beer brand of Hijos de Rivera,an independent, fourth generation family owned brewery founded in 1906 in A Coruña. Estrella Galicia is now present in over 50 countries from around the world, including UK where it arrived in 2012 and since then, has achieved a solid positioning in the market.
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