Two weeks, five countries, five festivals. DIY expands its European partnerships.

It has been a busy start to the summer festival season for the DIY team as it adds more European client festivals to its roster.

As part of our marketing and media partnerships we have been on the ground at Open’er (Poland), Mad Cool (Spain), Exit (Serbia), Pohoda (Slovakia) creating content for daily social media posts on instagram stories and online and print reviews. We also were invited by Montreux Jazz Festival to discover how much it had evolved across genres of music and emerging artists beyond it’s traditional Jazz roots and superstar acts.

Daily reports are uploaded to DIY website and pushed across social media for Mad Cool example

Each festival is then automatically created a hub within the DIY website to enable future marketing campaigns to have a reference point to drive potential fans to, for the festival experience. At the end of the festival campaign, post final review in print and online, we provide a full report of all activity with links and screen grabs and the key statistics by channel.

Festival campaigns start in the final quarter of the previous year with high profile advertising and cross platform digital campaigns as artists are announced to drive ticket sales all liking back to the hub.

For more information on DIY’s festival partnership packages please download our pack here.

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