The Spanish Wave, Live Nation Spain’s music export programme, launched its long term media and marketing partnership in the UK with DIY music at The Great Escape in Brighton in May last year and this partnership has grown in 2024 with Spain also being announced as lead country to the festival. This will be the second time DIY has been partner to Spain as lead country following its inaugural activation at ESNS in 2023.
The 2024 partnership reflects the growth of the music export initiative.
We kick off the programme with eight brilliant Spanish artists that have been added to the line-up of this year’s Great Escape festival.
Lala Hayden – aka Laura Hayden, former Anteros frontwoman – will be appearing alongside other acts such as R&B powerhouse Eva Ruiz and raucous quintet The Gulps at the Brighton festival, who will be shining a special spotlight on artists from across the country this year.
There’ll also be performances from Sila Lua, Ona Mafalda, Mujeres, Mavica and Depresión Sonora, as well as other special activities highlighting the Spanish music industry.
That’s not all: there’ll also be a series of special events in the lead up to this year’s Great Escape, including a showcase in Madrid on 18th April – featuring Sila Lua alongside UK upstarts Noah & The Loners – before a second event takes place in London later in the month.
The partners for this year’s lead country supporting the Spanish Wave are as follows: The partners for this year’s lead country are as follows: The Spanish Wave, AIE, Fundación SGAE, Instituto Cervantes, British Council, Live Nation España, Ticketmaster España, Radio 3, Mondo Sonoro, DIY, Sonido Muchacho, Altafonte, Houston Party, Sonidos Líquidos, Phe Festival, Mallorca Live Festival, Mercury Wheels, Planet Events, Producciones Baltimore, Mad Cool Festival, VEVO.
Back in 2023 it was just four of Spain’s emerging artists played and were announced across the DIY magazine media platform.
And a more in depth Q and A feature introduced one of the artists – Dora – to our audience as a Neu (new) band feature.
The intensive programme will rotate the artists and will take in 12 international showcases across 10 countries in 2022, culminating at ESNS 2023 where Spain is lead country. It is also being promoted in the DIY 2022 festival guide alongside other Spanish events such as Mad Cool, Mad Cool Sunset and the new Andalucia BIG conference and showcase in Malaga in September 2022.
Cesar Andion, PR & Talent, Live Nation Spain (Madrid): ”The Spanish Wave is an initiative to support and discover the hottest young emerging Spanish talent and give it a voice through showcase festivals around the world.
The Live Nation Madrid project will introduce Spanish artists to international markets, showcasing them in front of new audiences and industry, giving them the opportunity to build their following and establish business connections overseas
The Spanish Wave is a music export, artist services and PR platform that works hand in hand with private and public, domestic and international agencies, which together with media partner DIY Magazine look to obtain the best results abroad for these incredible new Spanish acts”
The Spanish Wave is supported by AIE, Fundación SGAE, Instituto Cervantes.
You can follow the story on DIY and Spanish Wave
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