Throughout November 2020, Spotify’s Our Generation playlist handed over the reins to a series of young artists (Thomas Headon, Biig Piig and Beabadoobee) , letting them shine a light on the peers and pals that make up their own generation’s musical network. Working with the media agency UMWW, DIY created unique content with each of the artists in the campaign that was amplified across DIY’s channels alongside the playlist takeovers, driving DIY followers to the Our Generation playlist.
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