To celebrate the new Dr.Martens head office opening in Camden Town, London, DIY were asked to create a little surprise. The answer was to put on a pop up gig in the landmark Camden Lock. Launched with a teaser campaign that gave clues to the event location, it wasn’t until the last minute that the band revealed themselves from inside a specially commission barge. DIY managed all aspects of the campaign.
You can keep up to date on our music partnerships by joining our newsletter.