Super bock launches music strategy in UK with DIY Class of 2022

Super bock lager, the best-selling Portuguese lager in the world, has launched its first UK music relationship at DIY’s Class of 2022 event at House of Vans as part of its international product roll out into music venues and related bars and restaurants. Amber beverage are handling the product distribution and providing product trial opportunities at the event.

Post event social media campiagn content

With Covid travel restrictions in place Super bock’s Oporto team could not be at the event with all corporate objectives and activations being delivered by the DIY team. This included a lovely surprise on the artists at the end of the sell out DIY Class of 2022 show.

Not only did DIY manage the event installations and content creation, but we also ran a branding campaign to encourage trial at the event.

Super bock ad campaign across DIY channels

Super bock product was strategically placed around the venue and behind and on the bar, as well as with the artists themselves in the green room.

Massive shout out to the superb HoV team and to Marshall, BIMM, and Super bock for their support.