After a year away and a year online, we are delighted to announce that The British Music Embassy, SXSW’s venue for break-out UK music stars, today can confirm its line-up for 2022 of the best new British music. BBC and DIY tipped artists Priya Ragu and Yard Act feature, as well as BBC Music Introducing Artist of the Year 2021 Self Esteem and YouTube star Strawberry Guy. Celebrated jazz collective Steam Down, grunge-pop singer songwriter Baby Queen and genre-bending duo Nova Twins join them on a bill that runs across 12 showcases and will be a triumphant in-person return for one of SXSW’s most renowned destinations.
Across 12 showcases running from 12th March to 19th March, the likes of Class of 2022 cover stars Yard Act, DIY’s Track of the Year winner (and former cover gal herself) Self Esteem, fellow Class of 2022 alumni CMAT and Priya Ragu, and former Class of… stars Baby Queen, Jelani Blackman, Talk Show, Working Men’s Club and more will all be taking to the stage.
They’ll be joined by a huge array of other DIY faves including electronic genre-disruptors Jockstrap, viral sensation Strawberry Guy, Glaswegian firecrackers Walt Disco, South Africa’s Moonchild Sanelly and more. Check out the full line up below and head to the British Music Embassy website for more details.
In 2022 the Embassy has moved from a 250-person venue to the700 capacity Cedar Street Courtyard, delivering a bigger-than-ever platform for the outstanding and diverse artistic talent UK music is known for.
DIY are thrilled to be continuing the tradition of not just presenting the DIY stage, that once again features many of the DIY Class of 2020/21 and 2022 artists, but also being media partner to the week-long British Music Embassy stage supported by the UK industry partners that share our purpose of supporting new talent. There has never been a more important time for emerging artists to get in front of the key industry members from around the world.
Industry partners include AIM, BBC Music Introducing, the BPI, the Department for International Trade, the MMF Accelerator programme, PPL, PRS for Music and PRS Foundation.
DIY will once again be hosting the Monday night (14th March) at the venue and we’ll be announcing who we’re bringing with us very soon. Keep up to date on www.diymag.com and https://www.thebritishmusicembassy.com/
About the British Music Embassy
The British Music Embassy is the official UK residency at SXSW, the music, film and interactive
festival and conference in Austin, Texas. Since 2008 it has hosted over 450 UK artists, positioning them in front of a global audience in order to help them to break into new markets and advance their careers. The British Music Embassy also uses UK-only production and equipment, giving artists from the UK an unparalleled platform on the world music stage. It also programmes non-music events. Panels, networking sessions and Q&As run alongside live music to help establish international relationships that build careers and businesses.
The British Music Embassy’s 12 showcases run from Saturday 12 March to Saturday 19 March,
split between four day-time and eight night-time shows. It is also the British Music Embassy’s
biggest ever presence at SXSW. In 2022 the Embassy has moved from a 250-person venue to the
700 capacity Cedar Street Courtyard, delivering a bigger-than-ever platform for the outstanding and diverse artistic talent UK music is known for. The British Music Embassy also offers networking opportunities for those looking to build business connections around the world, with a week-long programme of panels and roundtables featuring top UK executives and industry experts. The British Music Embassy is brought to you by the Association of Independent Music (AIM), BBC Music Introducing, UK record labels association the BPI, the Department for International Trade, the MMF Accelerator programme, PPL, PRS for Music and PRS Foundation, in association with ATC, Marshall, Production Park, Belfast City Council and media partners DIY Magazine and LICKS Magazine.
More on 2022 SXSW partnership.